Qualification Description

This qualification reflects the role of individuals who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.

Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources.

Licensing/Regulatory Information 

No licensing, legislative or certification requirements apply to this qualification at the time of publication.

Entry Requirements

Nil

Packaging Rules

Total number of units = 12 

6 core units  plus

6 elective units,  of which:

• 2 elective units must be selected from Group A
• 2 elective units must be selected from Group B
• for the remaining 2 elective units:

• up to 2 units may be selected from Groups A and B
• if not listed, up to 2 units may be selected from a Certificate III, Certificate IV or Diploma from this or any other currently endorsed Training Package qualification or accredited course.

Elective units must be relevant to the work environment and the qualification, maintain the integrity of the AQF alignment and contribute to a valid, industry-supported vocational outcome.

Core units 

BSBCMM411 Make presentations

BSBCRT412 Articulate, present and debate ideas

BSBMKG433 Undertake marketing activities

BSBMKG435 Analyse consumer behaviour

BSBMKG439 Develop and apply knowledge of communications industry

BSBWRT411 Write complex documents

Elective units 

Group A – Marketing 

BSBMKG431 Assess marketing opportunities

BSBMKG432 Research international markets

BSBMKG434 Promote products and services

BSBMKG436 Design and test direct marketing activities

BSBMKG437 Create and optimise digital media

BSBMKG438 Implement and monitor advertising production

BSBMKG440 Apply marketing communication across a convergent industry

BSBMKG441 Develop public relations documents

BSBMKG442 Conduct e-marketing communications

SIRXECM002 Prepare digital content

SIRXMKT006 Develop a social media strategy

Group B – Transferable Skills 

BSBCRT411 Apply critical thinking to work practices

BSBCRT413 Collaborate in creative processes

BSBESB404 Market new business ventures

BSBFIN401 Report on financial activity

BSBOPS306 Record stakeholder interactions

BSBOPS403 Apply business risk management processes

BSBOPS404 Implement customer service strategies

BSBPEF402 Develop personal work priorities

BSBTEC303 Create electronic presentations

BSBTWK401 Build and maintain business relationships

BSBTWK503 Manage meetings

BSBXBD403 Analyse big data

BSBXCM401 Apply communication strategies in the workplace

SIRXOSM005 Develop a basic website for customer engagement